ESSA Bank & Trust was a small bank with a big problem. They had no awareness in the region. After the “banking confidently” positioning was developed, we had to get the name out there by developing a robust advertising campaign that talked to all B2B & B2C audiences, all ages and many financial milestones (first home, retirement, etc). Several detailed photoshoots captured these situations and helped to create targeted OOH, print, and digital ads that ran and generated awareness.